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Tandberg Data Signs European Distribution Agreement with Hammer

Partnership expands Tandberg Data's European footprint and offers new opportunities through Hammer's value-added approach

Dortmund, 17 September, 2013, Tandberg Data, the owner of RDX® technology and a global leader in data storage and data protection solutions, today announced that it has signed an agreement with Hammer, the UK-headquartered distributor dedicated to storage, to distribute Tandberg Data's comprehensive portfolio of data storage and data protection products throughout Europe.

This agreement gives Hammer’s rapidly growing European sales force access to Tandberg Data's wide range of cost-effective storage products and services that provide customers with best-in-class tape, disk, RDX removable disk and software solutions for backup, archiving and disaster recovery.

"We are excited about working with Tandberg Data to accelerate growth in our fast-developing European business," said Eddy Bergiers, Hammer's Regional European Sales Director. "We see Tandberg Data as playing a significant role in developing our tape and backup business across mainland Europe, and we look forward to working closely with them to fulfill the needs of both new and existing resellers focused on this market."

Gerard Marlow, General Manager for Business Development at Hammer, explains the difference that Tandberg Data will bring to Hammer’s extensive portfolio. "Tandberg Data offers a unique out-of-the-box working solution complete with backup software, ensuring a cost- and time-effective way to get the technology up and running," he said. "Also, by offering Fibre Channel interface on certain products, we are able to address the needs of the Apple marketplace more than ever before with our Tandberg Data offerings."

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Partnership expands Tandberg Data's European footprint and offers new opportunities through Hammer's value-added approach

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